Telepathic instruments is a new musical instrument company by Kevin Parker of Tame Impala
We helped with the brand development, launch comms. and helped figure out the tone of the brand - how it talks, behaves, and shows up alongside digital branding agency love & money.
Their first instrument is the Orchid, a new type of instrument that lets musicians of any level chase a musical idea without getting bogged down in the mechanics of music theory.
The launch leveraged Kev’s cult following with a mysterious, months-long launch campaign that felt more like an album launch that a tech launch.
